April is the 3rd Annual "Know It's Yogurt Month"

The National Yogurt Association (NYA) is looking forward to celebrating its third annual “Know It’s Yogurt Month.” NYA designates April as “Know It’s Yogurt Month” to advance its campaign to ensure products marketed as yogurt meet consumers’ expectations by containing the live and active cultures associated with potential health benefits.

The designation supports the Association’s advocacy efforts to revise the standard of identity for yogurt. In 2000, the Association petitioned the U.S. Food and Drug Administration to establish, among other provisions, a minimum level of live and active cultures for products identified as yogurt, which properly reflect current consumer expectations.

“Bacteria isn’t exactly something you’d welcome on your dinner plate. But good, or “friendly,” bacteria can actually strengthen your immune system, aid digestion and even lower your cholesterol. Friendly bacteria are contained in probiotics, living microorganisms that are becoming more familiar in the dairy aisle, in yogurts. To check if a certain brand of yogurt has probiotics, read the label – it should always say ‘live’ or ‘active’ cultures.